«Happiness for me is not tied to a job title or a position.
It‘s about following my passion.»

That is what I am convinced of. I am more interested in the "why" than in the "how" Working with great people motivates me and taking responsibility is my main driver.

My professional focus

Social Media Management

9 years of work experience in Social Media

Online Marketing

Responsible for running campaigns, both strategic and operational

Brand Management

Creation of brand identities incl. mission/vision statement & CI/CD

Work experience

01/2017 – current

AXA SWITZERLAND

Head of Social Media (80%)

Responsible for the social media strategy of AXA Switzerland as well as the budget and the supervision of two employees. Conceptualisation and operation of complex campaigns on Social Media including analysis. Evaluation and implementation of Social Media trends.

03/2014 – 12/2016

AXA SWITZERLAND

Social Media Manager (80%)

Responsible for content curation and distribution on Social Media for AXA Switzerland. Campaign-based digital consulting especially in terms of Social Media,but also for usability topics. Training of agents about the opportunities offered by Social Media.

01/2013 – 02/2014

ID-EE GMBH

Brand Strategy Manager (60%)

Strategic development of diverse Brand Identity processes and Social Media concepts for clients of id-ee GmbH.

11/2012 – 12/2012

ESCH. THE BRAND CONSULTANTS

Senior Associate (100%)

Member of the team responsible for building and repositioning of brand identities for different customers.

05/2011 – 10/2012

AD ELEVEN GMBH

Brand Manager/ Social Media Manager (100%)

Positioning and building the brand bet90. Project responsible for the re-launch of bet90.com. Producing diverse promotional products ((in print and videos). Planning and ongoing management of the bet90 Facebook page/ bet90 Blog. Professional supervision of four employees, cost centre responsibility for my department.

06/2010 – 11/2010

FUTURE CONNECTION AG

Internship Social Media Marketing/ Strategic Brand Development (30%)

Supporting the internal re-branding process of Future Connection as well as the re-branding of a client. Development of a social media analysis tools (target/actual comparison).

06/2010 – 07/2010

FUTURE CONNECTION AG

Internship Social Media Marketing/ Strategic Brand Development

Supporting the internal re-branding process of Future Connection as well as the re-branding of a client. Development of a social media analysis tools (target/actual comparison).

06/2009 – 08/2009

LUFTHANSA TECHNIK AG

Internship Marketing (100%)

Conceptualisation and revision of communication measures. Implementation of workshops at management level to establish a communication culture. Trainings for appropriate target group communication.

09/2008 – 05/2009

ME-FIRST.CH GMBH

Communication Specialist PR (20%)

Authoring and publishing media releases, field specific articles, newsletters, brochures and flyers.

09/2007 – 04/2008

+SÖHNE WERBUNG

Project Manager (40%)

Project coordination (e.g. for IKEA and Nike), conceptual collaboration and brainstorming for various advertising measures, graphical visualisation of ideas. Internal process management, supervision of the homepage. After internship permanent contract as part-time project manager.

05/2007 – 09/2007

+SÖHNE WERBUNG

Internship & Project Management Advertising (100%)

Project coordination (e.g. for Ikea and Nike), conceptual collaboration and brainstorming for diverse advertising measures, graphical visualisation of ideas. Internal process management, supervision of the homepage. After internship permanent contract as part-time project manager.

Education

09/2008 – 12/2010

UNIVERSITY OF ZURICH

Master’s Degree in Media and Communication Sciences

Master of Arts in Social Sciences. Final grade: 5.6 / DE: 1.4

09/2007 – 09/2008

UNIVERSITY OF ZURICH

Licentiate in Media and Communication Sciences

Fulfilling requirements to be accepted for the Master’s programme by 09/2008

10/2004 – 09/2007

UNIVERSITY OF PASSAU

Bachelor’s Degree in Media and Communication Sciences

Bachelor of Arts. Final grade: 5.5 / DE: 1.5

Volunteer Experience

01/2013 – 12/2016

SWISSMOUNTAINGIRLS

Founder of @swissmountaingirls

Creation of a social media based community, mainly through Instagram. The goal is to connect outdoor-oriented women in real life through collective hikes and to provide inspiration through reposting impressive photos from female, Swiss-based photographers. Growth to >2000 followers within 6 weeks. Facebook page in place, website in development. Check out swissmountaingirls on Instagram!

01/2013 – 12/2016

MARKETING NATIVES SWITZERLAND

Social Media Manager & Brand Management Advisor

Responsible for the social media communication of Marketing Natives Switzerland, mainly working with Facebook as a primary tool. Supporting the Brand Development Team for Marketing Natives International. Developing diverse graphic materials and participating in the planning of events.

05/2008 – 05/2009

ERASMUS STUDENT NETWORK ESN

Marketing Specialist PR/ Member of the Board

Creating promotional products for various events as well as the annual Erasmus programme booklet.